November 28, 2019

As fundraisers, we’re always looking for the nirvana of low attrition and lifetime supporters. The long-term supporter journey is often talked about, but it’s not always obvious how to map out a journey that includes strategic and tactical planning as well as appropria...

November 14, 2019

People often talk about trusteeship as an opportunity to give back, but the truth is that it’s one of the most rewarding roles anyone could take on.

While I relish the support I can give to charities in my day job running a telephone fundraising agency, my role as trust...

I was privileged to be asked to present a policy writing session to one of our valued clients recently. It went very well and was received with appreciation and enthusiasm. It also underlined the importance of having an infrastructure in place which supports, empowers...

October 17, 2019

Our brains are wired to react and restructure depending on the visual language that is constantly being transmitted to us. The words we see, use and hear transform our behaviour and the activity of our brain without us even realising. In fact, our brains don’t respond...

September 25, 2019

Time continues to march on and suddenly we’ve sailed past our 2-year anniversary at Purity – another summer party in the park finished and another few bottles of fizz glugged to congratulate the team on a second fantastic year.

As always, it’s time to step back and look...

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