WHO WE ARE
THE VISION and
Purity's vision is to provide the highest quality fundraising services for NGOs with positive supporter experience being at the heart of what we do.
RESULTS WORTH SHOUTING ABOUT
Purity's team have a proven track record of achieving the best results in the sector whilst maintaining the lowest complaint rates in the UK.
To be the best, not the biggest. Purity aims to continually ensure quality in every area, whilst remaining steadfastly committed to our ethical roots.
RESPECT and COMMUNICATION
Purity values are embedded in the way we communicate whether to a colleague, client or supporter, we have respect, integrity, and compassion.
Gift Aid Activation
Upgrade / Cross-Selling
Rolling Upgrade Programs
High-value supporter Development
Face to Face / DRTV recruit Development
Online Recruit Development
Inbound Call Management
Supporter Journey & Surveys
Designing bespoke supporter journeys that combine digital, email, telephone and SMS to enhance the supporter experience and drive return on investment.
We offer survey opportunities for supporters, pre, during and post call or as individual campaigns. Our surveys can be embedded into our clients websites for a professional look.
Purity recognises the benefit of non-financial campaigns to a charity’s overall supporter care programme. We are seeing an increase in charities' supporting this type of calling. Most recently charities' are increasingly introducing 'Welcome' and 'Thank you' calls to spend more time with their supporters as well as to capture valuable insight and opt-ins for future campaigns.
DonOr Acquisition &
Digital and Social Media
Cash to Committed
New Donor Welcome
Event / Volunteer Conversion
SMS Supporter Conversion
Two Stage Acquisition
I have found Purity very easy to work with and would recommend them. I was impressed with the quality of their calling and the results; the data was segmented well and the fundraisers are clearly very experienced and engaged with the causes they work for.
Supporter Development Manager
Care International UK
Purity have a very mature telephone fundraising team who build empathy with the supporters they are talking to. Their account management is first rate and there's a commitment to quality in the organisation. They continually achieve outstanding results for RNIB.
Head of Individual Giving
Purity are a pleasure to work with and the fundraisers feel like an extension to our team....their commitment, knowledge and sensitivity shine through in the quality of the conversations they have with our supporters, and this is reflected in the results.
TRUST IN OUR TEAM
We are a team in which every person has a voice and that's why we offer a little piece of the pie to each and every one of them.
From our experienced client services team, to our dedicated fundraising teams, Purity have the most committed and passionate staff who truly believe in the causes they call for.